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Contact » Libby
Esterle, Justice & Young Advertising and Public Relations
(513) 388-4700 ext. 3024
Local Marketing Firm to Manage Fully Integrated Communications Plan
Cincinnati, OH – May 1, 2007 – The
Cincinnati Bar Association (CBA) has selected Justice & Young
Advertising & Public Relations (J&Y) to develop a fully
integrated public relations and marketing program.
"The
CBA is pleased to be partnering with Justice & Young on
this initiative. We believe J&Y’s creativity, full-service
capabilities and holistic, integrated approach will serve us
well in accomplishing our goals” said John Norwine, CBA
executive director. “This is the first time we’ve
worked this closely with an agency and we are excited about
the potential impact this campaign will have on our members
and also on the public’s awareness of the CBA’s
services.”
The campaign is designed to increase awareness
of the CBA’s programs, community service and goodwill,
as well as promote use of its Lawyer Referral Service. The
campaign’s theme-- “Bringing the Law to Life”--
focuses on the various ways the law intersects with peoples’ lives
every day and the importance of having knowledgeable, trusted
legal advisors by your side.
The integrated campaign
components include a newly restructured web site, proactive
public and media relations, and a multi-media advertising program.
A non-profit organization with approximately 4,000 attorney
members in the Greater Cincinnati area, the CBA not only serves
the legal community but also is a legal resource for the general
public. To further its mission, the CBA decided to hire a professional
marketing agency to create and implement a comprehensive, integrated
communications plan to educate the community about its variety
of services.
"The CBA is a great organization with many significant
member benefits. We believe that a strategic marketing campaign
is
just what the CBA needs to promote its value propositions.” said
Dale Justice, partner at J&Y. “Our goal is to raise
the CBA’s profile as an important and valuable resource
for its members and the general community.”
The Cincinnati Bar Association, founded in 1872, is an Ohio
not-for-profit corporation, the members of which are attorneys
principally practicing in Hamilton County, Ohio. Its mission
is to maintain the highest professional standards among attorneys,
to enhance the professional competence of attorneys, to improve
the administration of justice, to serve the needs of members,
and to provide law-related service and education to the public.
To learn more, please visit www.cincybar.org or call (513)
381-8213.
Justice & Young Advertising and Public Relations is an
award-winning, full-service integrated marketing firm headquartered
in Cincinnati, Ohio. The firm combines public relations expertise
with strategic marketing, advertising and eCommerce to provide
its clients full circle marketing - compelling communications
that drive core objectives. Founded in 1997, Justice & Young
combines the power and experience of a creative communications
company with business intelligence and performance management
to create a client focused firm that is Just Right – the
right people, the right size, and the right expertise. Clients
include: Crème da la Crème, Smith-Feike-Minton
Insurance, Clopay Plastic Products, Full Service Networking,
Kett Tool, Voltage, Color Resolutions International and others.
To learn more, please visit www.jypublicrelations.com or call
(513) 388-4700.
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