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We are pleased to announce that we have been selected to partner with the following companies to improve upon their marketing communication results.
GBI Cincinnati
GBI is an international distributor of machine tools including horizontal machining centers, vertical machining centers, and turning and boring machines and accessories, predominantly supplying the aerospace, automotive, medical and die-mold industries. GBI is the United States sales representative for Fair Friend Group's comprehensive line of Feeler machine tools made in Taiwan; Matec's line of German precision traveling column machines and GBI's own Revolution Series of Constant Velocity Vertical Machining Centers.
Hanser Publications
Hanser Publications is the premier publisher in the metalworking industry and the leading publisher of plastics technology, respectively. Their widely-read trade publications have long been the backbone of the plastics and metalworking industries for manufacturers and educators alike. Their books and training materials are ideal for industry, science, education, and general business needs related to manufacturing.
Definity Partners
Definity Partners is a business improvement firm that serves as a catalyst to transform companies into efficient, more profitable organizations. Definity has delivered sustainable solutions to more than 150 clients since 1996. In addition to its headquarters in Cincinnati the company has offices in Atlanta, Cleveland and Columbus.
If you would like to share an issue with fellow clients and colleagues, or ask us a question, please submit your request to the editor.
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Client Spotlight | Thought Leadership
| Tip of the Month
Pressure Spray, Inc.
In 2008, long time director of sales & service, Mike Gittings acquired Iverson-Hotsy Cleaning Equipment Company, becoming its president.
In September, Mike selected Justice & Young to rebrand the company to better reflect its value proposition as the region's source for industrial cleaning solutions. The result was renaming the company to Pressure Spray, Inc., creating the corresponding tag line, “Solutions to Industrial Cleaning,” and launching a new website — www.pressuresprayinc.com.
Pressure Spray Inc. (PSI), has been serving the tri-state area as a distributor of pressure washers, parts cleaners and chemical cleaners for over 30 years. With more than 3,500 customers, PSI is widely recognized for their high-quality products and reliable, efficient and consistent service.
Because every cleaning situation is unique, PSI technicians are skilled in combining the right set of products to produce the most optimum cleaning solution for a specific customer application. Their products are built to last, and they are committed to ensuring that every piece of equipment purchased will continue operating at peak performance for years.
PSI represents Landa, Hotsy, Delco, Alkota, Sioux Corporation, Nilfisk-Alto, Water Maze and Reznor brands.
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Advertising's Role in Lead Generation and Brand Awareness
By Dale Justice, Partner, Justice & Young
Many companies struggle with the integration of lead generation and brand awareness efforts. Some business leaders assume attaining brand recognition means sales leads will naturally follow. This is a fallacy. Trust me, marketing has never sold anything. Sales people sell things.
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Print Advertising Tips
By Shawn Cunningham, Senior Designer, Justice & Young
Creating a graphic standard of colors, fonts and layouts for all visual communications is critical to creating consistent designs that build brand awareness.
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 Justice & Young Marketing and Public Relations (J&Y) was honored with an Award of Distinction from the prestigious Communicator Awards for its creative and tactical work with the Cincinnati Bar Association.
The winning piece reflected a series of outdoor boards placed throughout the city. The tagline, “Where life and the law intersect,” resonated with Cincinnatians both visually and emotionally.
“Having an outsider evaluate our work and name us winners of a Communicator Award is a great honor,” said Dale Justice, partner at Justice & Young. “Being recognized is a true testament to the quality of work we do, and we feel it builds our credibility and validates the effort we put in every day.”
Judged by the International Academy of the Visual Arts, and the Who's Who of media and communication firms, the Communicator Awards is the leading international awards program that honors creative excellence for communications professionals. The Awards receive more than 8,000 entries each year, making it one of the largest of its kind in the world. The Communicator Awards has honored the best creative work in the various communications fields for over a decade.
About Justice & Young
Justice & Young, Inc. is a full-service integrated marketing firm headquartered in Cincinnati, Ohio. The firm combines public relations expertise with strategic marketing, advertising and website development to provide its clients full circle marketing - compelling communications that drive core objectives. Founded in 1997, Justice & Young combines the power and experience of a creative communications company with business intelligence and performance management to create a client focused firm that is Just Right—the right people, the right size, and the right expertise. To learn more, please call (513) 388-4700.
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